Total Valuable customer is not much, only 20% of the total existing customers. But on the other pihal, donations he gave to the company's revenue reached 80%. Do we want to waste them? Do we not want to enjoy a premium price on the product or service?
Get to know them more closely, gather information about them as much as possible, understand the needs and desires, and make your relationship to be customized, then you will secure your penjualana 80% target next year. Sesedehana huh? Of course not. We also need to think to enlarge the market base, by adding new customers through its projection and referrals. Simultaneously we also have to increase their spending rate from time to time, and also minimize the number of customers lost.